Marketing Analysis Tools

Marketing Analysis Tools Introduction Each organizational structure has unique features that make it appealing in the competitive market. There are those organizations which employs unique and creative attributes to remain afloat while there are others who opt to use other venues of interest to attract as many clients as possible. To understand how these organizations achieve their objectives it would be crucial to understand business analysis essentials.Advertising We will write a custom essay sample on Marketing Analysis Tools specifically for you for only $16.05 $11/page Learn More For instance, in analyzing the diverse dynamics concerning external environment within the Sonko Mobile Games, the foremost approach was to understand the apposite tool to use and how effective the considered tool was. Therefore, in such a scenario pertaining SMG the apposite tool exploited is typically known as SWOT analysis (strengths, weaknesses, opportunities, and threats). SWOT analysis is a compr ehensive tool employed in assessing business ventures as well as organizational environment of the given business. It helps in drafting the key objectives of the organization. This tool is essential in that it helps in making the organization or the business analyst to concentrate on resources as well as the capabilities to the imminent competitive surroundings (Ovidiu 2000; Greenbaum 2001). Hence, strengths and weaknesses are evaluated as internal factors while opportunities and threats reflect the scope of external factors. The point of employing this analysis was to establish the manner SMG operated and utilized its resources in regard to its marketing strategies. The Scope The scope of employing this tool concerns understanding the diverse organizational challenges which the given organizations was etched. SMG as a leading provider and creator of games relating to news events had experienced unexpected challenges (Slater 2002; Weingand 2003; Lim 2002). Therefore, by employing th is tool a number of facts were examined to determine its strengths in regard to the changing marketing opportunities. Sonko Mobile Games is a continental corporation that deals with designing, developing, creating, publishing and distribution of news event games applications. These applications involve online interactive amusement games, in addition to mobile games. Over the years the organization has grown to be a leader in designer of diverse games which are exploited by a number of multinational corporations. Also their applications are widely used along such popular gadgets as Nintendo DS, personal computers, PSP (Play station Portable), iPod, and mobile phones (Kiragu 2011).  The organization distributes its products to over 40 countries globally.  By using this tool we have managed to understand the manner this organization operates.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Therefore, SWOT analysis can be said to be the principal tool that is decisively effective in analyzing both minor and major aspects of any organizations. It should be noted that by exploiting this tool, it has emerged that SMG has a number of segments by which they create their products. These segments touch on SMG Games, sports as well as basic entertainment. Despite that SM games has one of the broadest ratio regarding research, creative and development staff, and more so it produces and markets a number of unique games application which are portable in all available platforms. On sports and news front the organization has managed to create and develop applications and games which cover a broad rage of sports activities such as FIFA soccer, golf, formula 1 racing as well as boxing among others. Another significant attribute concerns the Sims segment which has been established as an extension of the organizations games simulation, this concept is also effectively exploi ted through interactive online games (Scholtes 2000; Weingand 2002).  As is established by the aforementioned aspects SWOT analysis has been exploited as a strategic policy schedule to evaluate the strengths, weaknesses, opportunities, and threats tied to an organization or a project. The usefulness of this approach can be linked to the fact that it employs the innate aspects of evaluating and stipulating the objective of the organizations including identifying the dynamics of both internal and external features that are either favorable or unfavorable in attaining its key initiative.  Another critical factor attributed to this analysis tool lies in that it has other features such as matching and converting. The significance of this attribute as far as analyzing SMG is concerned helped in identifying competitive benefits through matching the strengths along with the available opportunities (Block 2000). Alternatively the extent of converting was well thought-out in application t o conversion of each weaknesses or threats into both strengths and opportunities. Though, this analysis tool could in a way limit the scope or strategies being evaluated it proved to be highly effective (Senge 1994).  Therefore, the information which was collected in the course of using this tool reflects the significance and value of relating business aspects to the available resources. The dynamics of SWOT analysis together with the related features illustrates the strengths of this too (Bennis, et al 2001). Thus, as it was widely exploited it demonstrated that the analyzed organization had conflicting features. these features concerns the organization weaknesses which were identified as; dependence on platforms developed and created by their rivals and this has resulted in SMG having restricted capabilities in their graphic capabilities, design as well as game performance.Advertising We will write a custom essay sample on Marketing Analysis Tools specifically for you for only $16.05 $11/page Learn More Another weakness which was imminent regards the timing of the release of their diverse products. It is apparent that a considerable ratio of their products is released during Christmas as well as during certain sporting seasons (Ould 2005). This approach has continued working negatively against this organization. Similarly this tool has established that SMG enjoys diverse opportunities which are beneficial to its operations. Some of these opportunities identified relates to creating simulated games to use for commercial and military training purposes (Wheatley 2001).  The mentioned tool has shown that it is useful to undertake periodical analysis in order to be certain of the nature of the environment surrounding your business. Also this tool has illustrated that the undertaken analysis helps in establishing the apposite focus in regard to marketing and promotional strategies (Laguna, et al 2004; Drucker 2002). Therefore, it is p aramount to assert that SWOT analysis has been explored as the decisive analysis tool employed to examine the selected organization. From the organizational and marketing scope the tool plays a critical role in assisting the organization analysts to under the diverse facets of the organization (Lorna 1999). This can be attributed to the fact that SWOT analysis provides a chance for the organizations structures to explored and examined critically. Hence, establishing the cause or as well understanding the available remedies for the emerging threats or weaknesses (Gale Research 2000; Lorna 2002). Conclusion In conclusion, SWOT analysis is a decisive analysis tool that is essential in evaluating the organizations diverse aspects. This can be illustrated by the manner SMG has been evaluated in regard to the organizations operational environment. This tool is essential in that it could be employed in future by the organizations planners in capturing factors touching on their business.  For instance, this tool provided a vivid insight into the manner the given organization was behaving in regard to market environments, changing production costs as well as social impacts on its products (Bennis 2004; Hay 1999).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References List Bennis, Warren. (2004) On Becoming a Leader. NY: Perseus Press. Bennis, Warren; Nanus, Bert. (2001). Strategies for Taking Charge. NY: Harper. Block, Peter. (2000)Stewardship: Choosing Service over Self-Interest. NY: Berrett. Drucker, Peter. (2002) Innovation and Entrepreneurship. NY: Harper. Gale Research. (2000) Notable Corporate Chronologies. Detroit: Gale Research. Greenbaum, Thomas. (2001) Focus Group Research. New York: Lexington. Hay, Robert. (1999) Encyclopedia of Consumer Brand. Detroit: St. James. Kiragu, Peter. (2011) Market analysis objectives. Nairobi: St.Teresa Books. Laguna, Manuel; Marklun, Johan. (2004) Business Process. NY: Prentice. Lim, Kyung-Sun. (2002) How Products Are Made. Detroit: Gale Research. Lorna, Daniells. (1999). Business Intelligence. Boston: Harvard. Lorna, Daniells. (2002) Business Information Sources. Berkeley: UCP. Ould, Martyn. (2005) Business Process Management. London: BCS. Ovidiu, Noran. (2000)Business Modeling.Griffh: Griff h University. Scholtes, Peter. (2000)Making Things Happen.NY: McGraw-Hill. Senge, Peter. (1994) The Fifth Discipline. New York: Doubleday. Slater, Robert. (2002) Management Insights. McGraw-Hill. Weingand, Darlene. (2002) Marketing. Englewood: Libraries Unlimited. Weingand, Darlene. (2003)Marketing audit: Using systems analysis. Chicago: ALA. Wheatley, Margaret. (2001) Learning about Organization.NY: Berrett-Koehler.